One-Stop Senior-Care Shop

Offering a successful formula for simplifying the search for senior-care resources, One Senior Place prepares to break into the Orlando market

Simplicity and streamlined information represent the cornerstones of One Senior Place, a one-stop shopping and resource center providing unbiased information, guidance and referrals to seniors and their families. The 13,000 square-foot facility in Viera was founded by Don Kramer in 2006 with the mission of “revolutionizing the way America shops for elder care and services.” It follows through on this mission by turning a confusing, stressful and frustrating search for senior care and related services into a positive experience.

“The simple concept of One Senior Place was born by observing the disconnect in our fragmented health care system, which results in a frustrating experience for consumers when trying to access information and resources,” explains Donna Clem, chief operating officer of One Senior Place. “The organization was born out of the belief that a better method of connecting the consumer to the right service or product should and could be available.”

That said, One Senior Place brings together a wide variety of senior-focused businesses, all under one roof. To help seniors and their family members get started, the organization offers a free consultation with a professional geriatric care manager who helps them identify areas of concern, and then connects them with appropriate resources in the community.

For example, sorting through the myriad of housing options available to seniors can be a daunting task. In fact, the difficulty of deciding where to live is the No. 1 issue brought to the table at One Senior Place. That’s why the organization launched Senior Places, a showroom with over 16 living options ranging from independent living facilities to skilled nursing facilities.

“Our staff understands this issue and knows the right questions to ask to get the information needed to solve this dilemma. By utilizing our Living Options Showroom, we educate consumers on the various living options available, and then use what we call a ‘decision tree’ to identify what’s needed, what’s available and the best solution,” explains Clem, who has over 20 years of experience providing professional services to the elderly population.

In addition to Senior Places, One Senior Place also provides a Senior Resource Library, which offers a wide collection of resources representing hundreds of businesses, non-profit organizations and government entities serving the senior community; the Legacy Harbor Memory Resource Center, which is home to an array of products and services specific to dementia and Alzheimer’s care; as well as on-site resident affiliated senior-care businesses.

“One Senior Place is all about seniors, and our affiliated businesses must demonstrate a senior-oriented focus … We are committed to aligning ourselves with trusted sources in our community, and all of our affiliates operate under the One Senior Place Code of Ethics,” says Clem.

ONWARD TO ORLANDO
After five successful years, the team at One Senior Place decided to extend their services to the Orlando market, taking up a second residence at a new facility in Altamonte Springs which will officially open in February 2012.

“The timing was simply right,” says Clem. “After five years of perfecting the concept, we felt pretty sure that we knew what consumers and businesses needed.”

Although the expansion is coming at a time when economic conditions are less than favorable, Clem explains that the value proposition of One Senior Place to efficiently connect consumers and businesses will outweigh present hardships.

The new location will be similar to its local counterpart – with a few design modifications. For example, an additional 1,400 square feet will allow for a completely separate auditorium and conference center to better accommodate popular events, activities and speaking engagements. There also are an increased number of storefront-style offices and showrooms preferred by most senior-care businesses. In addition, the Altamonte Springs location will boast an even larger Senior Resource Library, and One Senior Place has increased the number of businesses that can promote their services on airport-style backlit advertising displays.

“Many of the ‘greatest hits’ at One Senior Place in Viera will be replicated at the new Orlando location,” says Clem, pointing to organizational highlights such as the Living Options Showroom and Season of Special Events.

The expansion also gives Brevard County-based senior-care businesses an opportunity to tap into the Orlando market, and Clem says many have already committed to a presence in the new location.

With the addition of its brick-and-mortar growth, One Senior Place’s virtual presence, OneSeniorPlace.com, also will grow, acting as a comprehensive Central Florida senior-care resource with its directory expanding from hundreds of businesses to thousands.

When it comes to expanding even further, Clem says it’s certainly not being ruled out. “For now we’re concentrating on the Orlando opening, but we certainly recognize that many areas of Florida could benefit from the One Senior Place concept,” she says. “Stay tuned.”

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